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About Aaron


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About Aaron


Aaron McClung


Want to create a newer, better version of your organization? Aaron’s the lead consultant for the job.

The human mind is a mystery: Why do people and companies act the way they do? Aaron McClung is on mission to find out—and then improve on the answer. It’s fitting that his favorite book is The Adventures of Sherlock Holmes. Like the famous detective, Aaron’s work is all about making unseen connections to create new understandings and future opportunities. He’s spent his entire career (most recently as the director of development for the University of Richmond, vice president of a private equity group, and board member for various non-profits) connecting people, money, and ideas in new ways to create powerful forces for change.

To unleash an organization’s potential, Aaron focuses on aligning the values of sometimes competing groups—shareholders, executives, employees and customers—to make sure that all their goals interconnect into one shared vision. Aaron has an intimate knowledge of finance, but his first focus is people. If the individuals that make up an organization don’t believe in its mission, then financial results will never follow. Unlocking value doesn’t just mean studying spreadsheets, it means listening, setting up efficient messaging channels, then creating a culture of common values.

When he’s not acting as a modern-day corporate Sherlock Holmes, you’ll find Aaron devouring podcasts like Freakanomics, the School of Greatness, or the Tim Ferris Show, catching up on the news (he is a self-professed “political news junky” stemming from his time on the Hill), or biking around the region (an avid biker, Aaron once rode with a friend across the continental US along Route 50, called “the loneliest road in America”). No matter the mystery, Aaron has the solution: the right people, the right funding, and the right ideas, all united with a single purpose.