Matt Johnson


Trained mathematician, former frontman of a punk rock band, Pentagon policymaker, and nonfiction author who performs his book live. There’s no fitting Matt into any sort of box.

Which is why he would never put our clients in one. Equal parts left-brained strategist and creative troubadour, Matt is the lead consultant you call when you want to change the way you see the world. When you want to zoom in to understand the details and then back out to discover a new way to put the puzzle together. The common theme of his approach? An unbending commitment to finding essential simplicity in the sometimes overwhelmingly complex.

For Matt, that simplicity is not just a buzzword; it's a lifestyle. Fueled by a need to do, say, and be more with less, Matt drinks his coffee black, keeps his emails short, loves his music live, and tries to listen more than he talks.